How Rapport is Redefining Sustainable Luxury
Today is World Environment Day and we would like to share with you how we are redefining sustainable luxury. Time is ticking to halt the effects of climate change on our planet and with that in mind, we have continued to optimise and use our innovative craftsmanship techniques, which have been utilised since we launched 120 years ago.
Our values are at the heart of what we do and contribute towards how we manufacture our products sustainably. As a fourth generation family business, we’ve preserved our craftsmanship in manufacturing luxury horological products. This preservation means that we produce items with quality materials, keeping in mind not to deplete our precious resources.
In this fast changing world, we’ve stayed true to our mission, values and vision. In addition to being thoughtful about making a minimal impact on our environment, we’ve considered our social and economical impact and have kept our customers and products at the forefront of what we do.
Since our inception, we’ve followed our philosophy of innovation, quality and service, which plays a big role in the environment. Using quality materials, economically, ensures that our products meet the highest standards of the most discerning customer. Our products are not single use items, are made responsibly and will stand the test of time.
In celebration of World Environment Day, we sat down with our team at Rapport to understand what their thoughts are on our climate, sustainability and the environment.
What does sustainability mean to Rapport?
In the broadest sense, sustainability refers to the ability to maintain or support a process continuously over time. To Rapport, this means seeking to prevent the depletion of natural or physical resources, so that they will remain available for the long term. Sustainability also means meeting our own needs without compromising the ability of future generations to meet their own needs. In addition to this we also need social and economic resources.
Do you think today's buyers are looking for brands committed to the environment?
Yes but not exclusively. I believe that they are also seeking social and economic impact as well as environmental.
What would be your advice to consumers?
Purchase from brands who provide well made, good quality products and whose DNA is “protectivity for the future”. I would also advise a personalised journey; brands need to be able to connect with the consumer at any time, in any place, on any channel.